Armstrongs Trek Madone by Damien Hirst


To help give Lance an extra boost across the finish line in this year’s Tour de France, Hirst customized a Trek Madone with a gorgeous array of real butterflies from the frame down to the Bontrager rims, which also bear a repeating pattern of the willowy creatures. Eschewing the traditional LIVESTRONG yellow in favor of bright shocking pink logos all around, Hirst brings even more attention to the cause in a colorscheme that can be easily read at nearly any distance (or speed).
via: TrekBikes
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